Bronx, New York artist 30 Roc has produced hits such as Yo Gotti and Nicki Minaj‘s “Rack It Up,” Gucci Mane, Chris Brown and Akon‘s “Moon Walk,” Migos‘ “MuhFuckin Tired,” Mike WiLL Made-It and Eearz‘ “Emotions Unlocked” and — most recently — Cardi B‘s new single “Bartier Cardi,” which features Platinum-selling artist 21 Savage. 30 Roc’s training in music began during his time in his high school marching band, practicing the drums every morning while memorizing show sets:
I have formal training in music that is pivotal when you are changing pace from the hook into the verse. The process allows you to build the beat a certain way and I learned this technique from my time in high school and ran with it.
During his time in his high school marching band, 30 Roc also learned how chords and pitches worked, giving him a competitive edge over his fellow producers.
For instance, drum patterns and showcasing those techniques with my high hats and a lot of individuals do not get the opportunity to experience that. That is the competitive edge I have, and that I am musically inclined and being able to showcase it in the beats that I create.
These are the same techniques 30 Roc and fellow producer Cheeze Beatz used to produce “Bartier Cardi”:
We were in the studio working on sounds, and after about twenty minutes we finally came up with the piano portion of the song. Then we took it and added some chords then proceeded to add a couple more sounds to it and layered it under the piano. When I create a track, I want everyone to be able to feel like this is my part coming up when they are in the club or listening in the car.
The “Bartier Cardi” record was created exclusively for Cardi B: 30 Roc played the track for Atlantic Records executives, and the rest is history. According to 30 Roc, Cardi is someone that acts the way you see her in public.
I did not have the opportunity to get in the studio with her for this single, but when I met her before the release of “Bodak Yellow” in the studio, it was good vibes.
The full interview with 30 Roc can be seen below!
RESPECT.: In your opinion how pivotal was your time in your high school marching to what you do now as a signed producer?
The techniques that I learned during my time in my high school marching band come into play a lot when I am creating beats and composing songs. The marching band teaches you transitions, and that is pivotal when you are changing pace from the hook into the verse. The process allows you to build the beat a certain way and I learned this technique from my time in high school and ran with it.
RESPECT.: How has your knowledge of chords given you a competitive edge over your peers?
A lot of producers are not musically inclined, and with me having a background where I learned the proper skills it’s an advantage. For instance, drum patterns and showcasing those techniques with my high hats and a lot of individuals do not get the opportunity to experience that. That is the competitive edge I have, and that is I am musically inclined and being able to showcase it in the beats that I create.
RESPECT.: How did you come up with the beat concept for Cardi B new single “Bartier Cardi.” featuring 21 Savage?
It was just a regular night in the studio with my fellow producer Cheeze Beatz who helped me produce the beat. We were in the studio working on sounds, and after about twenty minutes we finally came up with the piano portion of the song. Then we took it and added some chords then proceeded to add a couple more sounds to it and layered it under the piano. When I create a track, I want everyone to be able to feel like this is my part coming up when they are in the club or listening in the car. I have to say we made this beat for Cardi and stuck to it.
RESPECT.: Did you make this beat strictly for Cardi B or were you shopping it to another artist before Cardi heard the song?
Nope, there were no plans on shopping that beat we made the track that night in the studio and we pushed for Cardi to have this hit. I went to Atlantic Records had a couple meetings about it they listened to it, and the rest is history.
RESPECT.: What is Cardi B’s studio preparation like as an artist and creator?
She is someone that acts the same way you see in all of the interviews and videos on Instagram from what I can see. I did not have the opportunity to get in the studio with her for this single, but when I met her before the release of “Bodak Yellow” in the studio, it was good vibes.
RESPECT.: Typically how long does it take for you to crank out beats and how do you know you have a hit?
It takes me about fifteen minutes to make a beat, but it depends on the track. If I want to showcase my musicianship, it will take longer. I might let it sit for a little bit and come back with more inspiration to add to the track. It all depends on the beat itself.
How do I know that the track is the one? I feel like all the beats that I make are for somebody and I am not trying to come off as cocky, but that is just how I think. As a creator of the beat for “Bartier Cardi,” we knew that was the one for her. We kept praying on it and spoke it into existence. You can not walk into any session with a negative attitude because you never know in this industry there are a lot of ups and downs, but if you keep a positive outlook things will start going your way.
RESPECT.: Can you tell us what you like about Fruity Loops versus Logic Pro or vice versa?
When I first started creating music, I used Fruity Loops, and as my career went on, I wanted to advance my beat making ability. So, I decided to invest in Logic Pro and MPC. This year I have been using Fruit Loops a lot more, and it’s crazy to me because almost all the track that will drop in 2018 have been from that program.
RESPECT.: Who are some of your peers that you study to improve your craft?
Mike WiLL Made-It, Pharrell, Timberland, Swiss Beatz and Ryan Leslie. Sometimes I find myself on YouTube to see where I can improve my craft as a producer and create a new sound.
RESPECT.: What is up next for 30 Roc the producer and the businessman?
As a producer, I am trying to crack the Billboard charts in 2018 again. I was telling my whole team that I’m just in a different space creatively and I have been trying to get as many songs as possible completed. I am attempting to create a separate wave, and I know this is what all producers say, but this is what I want to accomplish. I feel the “Bartier Cardi” beat does not sound like anything that is currently out right now. I know everyone has said that “Rake It Up” was a sample, but the track is an original beat that I made while I was sitting in my house creating an excellent record. Everything that I release to the public I want it to sound different from the music on the market. As Far as a businessman I want to have one of the biggest record labels out there, and I want to build an empire by adding movies to my portfolio. I also would like to brand my individualized producer equipment and take any opportunity that makes sense to push my likeness forward. I recently founded my own label, and it is beginning to make some noise.
RESPECT.: What are you looking for when adding new talent and how can they get a hold of you?
I reply to the majority of my Instagram Direct Messages and Tweets because you never know who is next when it comes to artists. Nowadays artists are finding fame off of SoundCloud, and I always give artists the opportunity to send me music through Instagram and Twitter.
Sremmlife 3 is scheduled to drop the first quarter, as far as I know.
RESPECT.: What can we the fans expect from this upcoming project?
It’s Stremmlife, and you can always expect that Eardrummer bounce. I know Rae Sremmurd put in the hard work on this project, and I think I have two tracks on the album. So, you can look out for that, Sremmlife 3.